Story is power.
Stories are the link we all share. With this training, learn how to tell the right story to the right audience.
Consumers purchase based on emotion — not data.
A good story can take you places you never thought possible.
Stories are the link we all share. With this training, learn how to tell the right story to the right audience.
Consumers purchase based on emotion — not data.
A good story can take you places you never thought possible.

A rhetorical breakdown of Steve Jobs 2005 commencement speech to the graduates of Stanford University.

What is the Cold Open narrative style and how does it work? Using the Cold Open structure in presentations can help you standout among your competitors. Learn more here!


A rhetorical breakdown and side-by-side comparison of Oprah Winfrey and Jeff Bridges at the Golden Globes.


On this episode, we breakdown the storytelling in Monica Tigleanu's cyber insurance presentation, from the 2023 S4 Conference in Miami. Since we're being judgy, can you spot my typos? Ugh.

A rhetorical breakdown of Steve Jobs' 2007 iPhone presentation through the lens of the Greek method of persuasive speaking, as found in Harvard Business Essentials: Business Communication.

On this episode, we try the Property & Casualty Markets Insurance Symposium sponsored by the New Hampshire Insurance Department, from March 11, 2024. Here, the story is on trial. Does this presentation have one?
